8 articles tagged analytics.
Noticed your Google Search Console "average position" suddenly improving while traffic drops? You're not alone. A quiet change to Google's systems removed millions of bot-generated impressions, making everyone look like an SEO genius, but without the traffic to back it up!
Paywalled cookie banners ("Pay or OK") are a new twist on the cookie pop-ups we've all come to know. But what exactly is the twist? How do they work? Are they even legal?
Discover how to effectively A/B test content on social media, even with the challenge of link preview caching. Boost engagement with the right headline and image combinations.
Google Analytics is a very powerful tool for understanding the source of web traffic. A common source of confusion is the "Direct" channel source - where does this number come from?
Privacy regulation requires getting user consent before making analytics calls. A common question of site owners is "how many users do I have who are on site but not allowing cookies? The Measurement Protocol API is a way we can estimate how many users fall into this grouping.
Last week we launched a Property Tax Calculator on Daft.ie. This calculates the Local Property Tax (LPT) due to be paid when the new tax scheme starts in July 2013. So, where did the idea come from, and how does it work?
How much traffic is a mention on RTE's lunchtime Liveline show worth to a website?
Daft.ie is Ireland's largest property portal. After listing an advertisement, it can be "renewed", confirming continued availability, and pushing the ad back towards the top of the rankings. As ads can only be renewed once a day, a question we often get asked is "what's the best time to renew my ad in order to get maximum exposure?" Great question! Let's figure it out by taking a look at the time ad replies are sent through the site.