Talking to Joe: What’s a mention by Joe Duffy worth?

Analytics spike

Yesterday on Daft we launched a Property Tax Calculator. The idea is to try to help homeowners estimate their property value ahead of the introduction of the Local Property Tax (LPT) this summer. Initial feedback we’ve received on it has been quite positive, not least because it’s a little more detailed than the tool which the Revenue Commissioners have made available.

At lunchtime yesterday, the property tax issue came up on Liveline, Ireland’s most popular radio call-in programme. The Daft calculator was brought up, and host Joe Duffy mentioned that the Daft valuations appeared to be more accurate than those from the Revenue Commissioners. This led to a nice spike in traffic from listeners who had just learned of the calculator, eager to check it out.

So how much traffic is a mention on Liveline worth to a website?

The graphic at the top of the page shows visits per hour for yesterday versus the same day last week, according to Google Analytics. The spike during the show ended up being roughly a 95% increase in visitors for that time period, week on week. On the day in question, this worked out at a little over 10,000 new site visitors. The scale of the traffic surge was borne out by our internal monitoring tools (below).

C'mere to me, Joe

So, it’s not quite as strong as being Slashdotted or the Reddit effect. But given that the show has an audience of around 400,000 listeners, the ability to send around 2.5% of their audience from offline to on in such a short space of time is pretty impressive!

And for those of you interested in the nuts and bolts behind it, I’ve put up a quick post about how the Property Tax Calculator works.

PHPers Summit 2024 Speaker

PHPers Summit 2024

In June 2024, I'll be giving a talk at the PHPers Summit in Poznan, Poland. I'll be covering the quick wins available to backend developers who are asked to help with frontend speed issues - all the tips and tricks to improve load speed of the usual speed-hogs videos, fonts, and images!

Get your ticket now and I'll see you there!

Share This Article

Related Articles

Lazy loading background images to improve load time performance

Lazy loading of images helps to radically speed up initial page load. Rich site designs often call for background images, which can't be lazily loaded in the same way. How can we keep our designs, while optimising for a fast initial load?

Idempotency - what is it, and how can it help our Laravel APIs?

Idempotency is a critical concept to be aware of when building robust APIs, and is baked into the SDKs of companies like Stripe, Paypal, Shopify, and Amazon. But what exactly is idempotency? And how can we easily add support for it to our Laravel APIs?

Calculating rolling averages with Laravel Collections

Rolling averages are perfect for smoothing out time-series data, helping you to gain insight from noisy graphs and tables. This new package adds first-class support to Laravel Collections for rolling average calculation.