I’m Paul, a software engineer by trade. I'm currently the CTO for Square1.io, and am based in Dublin, Ireland.
Fonts are one of the largest resources on any page after images, and can have a big impact on CLS when they vary in size from the underlying system font. Font subsetting allows us to radically shrink font file sizes, speed up initial page loads, and improve our page speed scores.
Core Web Vitals are a series of metrics which attempt to put an objective measure on web page performance. They cover the speed of site loading, the way the page jumps around while loading assets, and how quickly a page can be used by a visitor. In short, they attempt to quantify how fast a page "feels". These metrics will be used in the Google rankings for a page, so what are the common optimisations we can make to ensure our pages score well?
Responsive ads are a great way to maximise publisher revenue from display ads. Not knowing the size of the ad to be served in advance can have a big impact on Cumulative Layout Shift (CLS), and, ultimately, Google rankings. How do we maximise revenue while minimising CLS impact?
Google's Two-Click Penalty is intended to protect users and advertisers from accidental clicks on ads. When does Google apply the penalty, and how can we avoid it impacting our sites?
Back in 1990, Ireland qualified for the men's football World Cup for the first time. It was a very exciting time for the whole country, though as an eight year old I wasn't quite up to speed on the finer details of why...
It's an increasingly-common experience for online publishers to discover that their content has been stolen wholesale, and posted on a different domain without permission. What can you do if this happens to your site?
Privacy regulation requires getting user consent before making analytics calls. A common question of site owners is "how many users do I have who are on site but not allowing cookies? The Measurement Protocol API is a way we can estimate how many users fall into this grouping.
