Tagged "google-ads"

2 articles tagged google-ads.

Minimising Cumulative Layout Shift (CLS) When Loading Responsive Ads

Responsive ads are a great way to maximise publisher revenue from display ads. Not knowing the size of the ad to be served in advance can have a big impact on Cumulative Layout Shift (CLS), and, ultimately, Google rankings. How do we maximise revenue while minimising CLS impact?

Avoiding The Google Ads Two-Click Penalty

Google's Two-Click Penalty is intended to protect users and advertisers from accidental clicks on ads. When does Google apply the penalty, and how can we avoid it impacting our sites?

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